Valentine’s Day gets a lot of buzz globally and also in Ireland, after all, we are a bunch of romantic softhearted cuddle & snuggle seeking people, at this time of the year.
And buzz can increase the effectiveness of marketing activities. but, the more buzz there is, the more marketing noise and competitors show up!
I have some super cool and effective tips that can show you how…
Valentine’s Day is a big holiday for florists, jewelers, restaurants, dentists, Beauty, and retail business owners.
The key to breaking through the noise is to start early.
Prospects are going to pay more attention to the first wave of leaflets delivered to them as opposed to the third or fourth valentine’s offer they have received in the letterbox.
You want to get your marketing message to them when there is no chance of marketing fatigue.
Being first also means by the time your prospect is ready to buy, they will have seen your leaflets more times than your competitors.
So: Start advertising your special offer now through leaflet delivery and keep going all the way through to February 14th.
(How many people do you think will wait until the last minute to buy their gifts? Usually most of us!)
The sooner you start promoting, the more likely your prospects are to think of you when they’re ready to do their Valentine’s Day shopping.
Although Valentine’s Day is thought to be dominated by chocolates, jewelry, candy hearts and flowers, there are always ways for other industries to get results if you get creative with your offers.
For example, car servicing isn’t something you would think of the top of your head as a Valentine’s Day gift, but you can market it creatively.
Why not offer a discount on car servicing, and present it as a thoughtful gift for a husband who spends time on his weekend taking care of his treasured automobile?
You can also use this opportunity to show your love and appreciation for your existing customers.
Offer them a discount on your product or service as a gift from you to them!
If you’re a dentist, tell your patients and prospects they will “love” their smile after a FREE whitening treatment from you!
Or maybe you’d prefer to take a different route altogether? Offer a discount to singles or host a “treat yourself” pampering event.
Get creative and you too can take advantage of this Valentin’s Day.
When you have a holiday filled with media buzz, join in the conversation.
Use your social media channels to discuss past Valentine’s Day traditions with prospects.
The more they connect with your company during this time, the better your chances are of having them choose your company for their Valentine’s Day gift.
For example; Ask your Facebook and Twitter followers to share their most romantic story or even their WORST Valentine’s Day story, and then engage and connect with them.
Everybody has a story to share!
You could even announce a contest for the best (or worst) story and present the winner with something free or a discount on your product or service.
It’s a great way to get more shares, followers, and customers!
What Valentine’s Day marketing campaigns have worked for you in past? Share them here…
Hope that you have found this article useful, our team at All Homes Leaflet distribution is always available to help guide you through planning, design options, printing and targeting methods for a successful leaflet distribution campaign. Call Us Today 016237155 or request a leaflet distribution quote here