Social Media Marketing – 4 Easy Ways to Turn Followers into Paying Customers


4 Ways to Turn Followers into Paying Customers on social media


Social media is a great new frontier for marketing in Ireland.

Small businesses in Ireland can really benefit from the personal connections and trust that can be built through social online interaction.

The best way to build trust with prospects is by allowing them to get to know you and your company. In order for your company to become familiar to prospects, they must have repeated exposure to your brand.

That’s why repeating leaflet distributions into letterboxes is so important in direct mail.

Social media allows you to create repeat exposure as often as you want for very little monetary investment (or none at all!).

In this article, I’ll show you what you need to do to go beyond relationship and trust building to actually start producing revenue from your social media marketing efforts.

There are 4 ways you can generate leads and turn them into customers using social media.

77% of B2C companies have generated customers through social media

65% of B2B companies have generated customers through LinkedIn

43% of B2B companies have generated customers through Facebook

40%of B2B companies have generated customers through Twitter

1. Feature Contact Info and Website Link on Business Page

If you hope to generate leads from your social media pages, you have to give prospects a way to get in touch with you. Make sure your phone number, address (if you have a brick and mortar location), email address, blog (if you don’t have one, get one!), and website are all featured in your social media profile.

That way when customers are drawn to your page through an interesting post, an advertisement, etc., they can get in touch with you.

2. Post Links to Your Blog

Your blog is an incredible lead generating tool because it gives you the ability to regularly add desirable content that can attract quality prospects. You can attract these prospects by creating lots of educational, customer focused content.

When your prospects read this kind of blog content, they are given a reason to “subscribe” or keep tuned to your blog.

That means they give you their email addresses. You can use their email addresses to regularly send them marketing emails to turn them into your customer. Your blog also helps you turn your social media followers into customers when you link the two together.

Every time you write a new blog, simply share it through Facebook, Twitter, or any other social media outlets you use. That will draw your followers to your blog, where your great content convinces them to subscribe.

3. Post Links to Landing Pages

Another great way to turn followers into leads is to include links to relevant landing pages in your posts.

For instance, if you are a tax expert in Ireland, you can post something like, “Are you getting all the deductions you can on your taxes?” Then, you include a link to a landing page in the post as well.

A landing page is a webpage created for one specific purpose, like convincing prospects to fill out a contact form to receive a Free Report. The landing page would discuss the complexities of tax laws, and offer a free tax consultation to those who fill out a contact form. This engages the interest of your social media followers, then leads them to a page where you can get their contact information.

4. Run Contests to Generate Interest and Interaction

You can also use your posts to generate interest in your company through social media interaction.
This makes your marketing more effective in the long run. The more times you can attract followers to visit your social media page, or interact with you via social media, the more likely they are to buy from you.

A great way to do this is by running contests. For example, at All Homes leaflet distribution, we have run Halloween costume contests and “Tacky Christmas Sweater” contests.

Our staff comes to work wearing their Halloween costumes or a tacky Christmas sweater, and we post individual pictures on our Facebook page.

Then, we promote the contest to our followers and ask them to vote for their favourites throughout the day.

Whichever picture gets the most “Likes” by the end of the contest window wins. This is a fun way to engage your followers, draw them to your page, and make them feel connected to your company.

It also allows them to see your company as a collection of real people, which helps prospects build trust with your company.

Social media offers your company a great opportunity to nurture leads and turn your followers into customers.

You can use these 4 tactics to start generating revenue from your social media platforms.
Now that you know how to do it, you have to get to work!

Actionable Steps:

  • Check to make sure that all your company’s contact information is featured on your social media pages.
  • If you don’t have Landing Pages already made for your company’s website,  get some done. They are incredible marketing tools that help your company in many many ways.
  • Make sure you share every blog you post on all of your social media platforms to give yourself the most lead generating opportunities.
  • Brainstorm 5 social media contest ideas to implement throughout this year. Costume contests are a fun one, but there are many others you can do

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Hope that you have found this article useful, our team at All Homes Leaflet distribution is always available to help guide you through planning, design options, printing and targeting methods for a successful leaflet distribution campaign. Call Us Today 016237155 or request a leaflet distribution quote here

George Oliveira

Full-stack Marketer at All Homes
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