The Never-Failing (And Cheap) Marketing Method for Property Maintenance Service Providers

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When it comes to advertising, no other solution outperforms leaflet distribution for the property maintenance & construction service trades in Ireland.
It is the fastest, easiest, and most powerful way to reach homeowners directly for trades like:

  • Construction & Builders
  • Kitchen Remodeling
  • Bathroom Remodeling
  • Roofing Services
  • Lawn & Landscape
  • Fascia & Soffit Repair & Replacement
  • Window Repair & Replacement
  • Heating Contractors
  • Concrete & Masonry
  • Energy & Renewable Energy
  • Plumbing Services
  • Electrical Services
  • General Handyman services
  • Drain Cleaning and Repairs
  • And more!

So, how can leaflet distribution strengthen your property maintenance business marketing strategy?

Leaflet distribution campaigns for construction & maintenance trades may seem like a thing of the past, especially with the popularity of social media marketing and online marketing. While these forms of marketing have taken on greater importance, that doesn’t mean that you can’t get some use out of a leaflet campaign for your construction & maintenance business in Ireland.

There are still a number of benefits to using leaflet distribution.

For instance; leaflet delivery is still an excellent way to provide time-sensitive information to your customers as well as to reach new customers for lead generation.

Leaflets can also be personalized using customized messages that can better engage newer prospects. You can even integrate your leaflet campaign with digital media using QR codes that can be scanned to link to offers, registrations or websites. You might be a little wary of the cost of leaflet distribution, but this too can be minimized by using a 4-week shared distribution instead of a 1-week solo distribution, which gives you savings of over 75% with All Homes Leaflet Distribution!

One thing to keep in mind is that your leaflet campaign is only going to be effective if you have a high-quality leaflet distribution plan and leaflet distribution company like All Homes to partner with. Otherwise, you’re wasting resources sending out the wrong offer, the wrong leaflets to the wrong audience and wrong areas with the wrong leaflet cowboy (and there are many…Beware!).

You can put together a high-quality leaflet distribution plan using your own customer contact info obtained from previous customers, quote requests, sales information or customer service inquiries. This information can help you understand where are the demand areas, what service they look for the most, with this kind of information any decent leaflet distribution company can help you expand those areas to target new prospects based on your best possible leads and current demand.

Leaflet drops for the property maintenance sectors is still a highly effective strategy if employed correctly.

What is the best way for property maintenance businesses to reach their customers at a local level?

Contractors such as painters, roofers, and general handymen services are all different sectors under the home improvement/maintenance umbrella that can benefit from leaflet distribution.

A “blanket” leaflet distribution saturating a selected area repetitively with a company’s advertisement offering to fix up a home with a new roof, paint job, and some new touches here and there is still much more affordable than buying a new house.

Painters can use leaflet distribution to target areas that have older homes. They should target homes that look like they need a pick me up, a fresh coat of paint will work wonders for an older house. A leaflet that has bright colors with houses that have fresh new coats of paint will definitely entice these homeowners to do a facelift on their home. Introduce yourself with a catchy headline on your leaflet that will attract your customers to consider your service.

Along with a new coat of paint, a new roof will make a big difference. When homeowners are looking to replace their roof, they have waited until they possibly cannot wait any longer. That means that replacing a roof is very expensive. When you send out your roofing leaflet, offer a discount that your customers would perceive as a great value and will take advantage of.

Handymen services are always needed. There are always some things around the house that not many people know how to fix. That is when the handyman is summoned! Handymen should saturate their advertisements through leaflet drops in areas with a lot of family homes because those are the target audiences that wear and tear houses the most and they are the ones who need their services over and over again, add customer testimonials to your leaflet for reliability and trust.

All of these contractors can use leaflet distribution to promote their business and affordable services. Take advantage of the effectiveness of this method and increase satisfied customers!

How Can Property Maintenance Businesses Maximise the Impact Of a Leaflet Marketing Campaign?

To make sure your next leaflet distribution campaign brings home the bacon too, creating a better leaflet from the top down can do wonders. So let’s get started at the top and talk about headlines first.

  1. The headline – This is the eye-catching part of the leaflet. This is what convinces the reader that the rest of the ad is worth reading so make sure to grab them with a compelling statement in your headline.
  2. Art/Pictures/Graphics – Try to stay away from stock clip art, it’s pretty fake and obvious. Besides, you should have plenty of photos to use from your previously completed jobs. Use positive images that are eye-catching for your target.
  3. Layout – The layout should look like a mini outdoor ad. Keep it clean and uncluttered with a text-to-whitespace ratio as close to 50% as possible. This will make it easy on the eyes of your reader and easier for them to absorb your primary message, in this case, less is more.
  4. The message – Keep this short and sweet. Make your benefits to the reader the focal point while making sure to be as clear and concise as possible. You should also play to your reader’s emotions since this brings in a higher response rate.
  5. The offer – Make a strong and compelling offer with real value. Discounts of 10% and lower or 50% and above, are perceived as false values. While you are at it use euro values instead of percentages to show value since people hate to do the math. Finally, create a deadline for your offer.
  6. Call to action – Nothing else matters without a strong call to action telling your reader exactly what you want them to do; Call for more details – Bring in this leaflet for €100 off – Return this leaflet for your free consultation. The point is you need to generate leads, drive traffic to your location, or sell your service, with your leaflet campaign. This is not the time to build the brand for the sake of building the brand.
  7. Contact info – Let them know how to reach you. Make it as easy as possible to respond to your offer; local landline numbers, mobile numbers or 1890 numbers, email addresses, short urls. Just make sure it’s clear and easy to read.

Keep in mind, many homeowners in Ireland have a “to do” list BEFORE the Holidays period arrive.

Homeowners “to do” lists may include:

  • Remodel the kitchen
  • Remodel the bathroom
  • Repair the roof
  • Resurface the driveway
  • Fix tree problems
  • Improve landscaping and lawn care
  • Fix plumbing issues
  • Complete boiler/heating system maintenance and repairs

As you can see, there is no shortage of opportunity to be proactive during the last several months of the Season.

But, if you want to find new customers, secure new contracts, and increase cash flow, you must take action now.

Send your offers directly to local homeowners with Leaflet distribution. Euro for Euro, no other form of advertising delivers a better return on investment.

Remember, if you don’t give customers a reason to call – they won’t.

Let’s work together to increase your sales before it’s too late. The warm weather won’t last forever and now is the time to shout about your services. If you don’t act now, it may be a long Winter.

The All Homes team is here to keep you and your business from freezing this winter, we can help you with planning, design options, printing and targeting methods for a successful marketing campaign this season, but you must act now by Calling Us Today 016237155 or requesting a quote here, our services are very competitive and cheaper than you think!

Hope that you have found this article useful.

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George Oliveira

George Oliveira

Full-stack Marketer at All Homes
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George Oliveira

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