When it comes to advertising, no other solution outperforms leaflet distribution for the property maintenance & construction service trades in Ireland.
It is the fastest, easiest, and most powerful way to reach homeowners directly for trades like:
There are still a number of benefits to using leaflet distribution.
For instance; leaflet delivery is still an excellent way to provide time-sensitive information to your customers as well as to reach new customers for lead generation.
Leaflets can also be personalized using customized messages that can better engage newer prospects. You can even integrate your leaflet campaign with digital media using QR codes that can be scanned to link to offers, registrations or websites. You might be a little wary of the cost of leaflet distribution, but this too can be minimized by using a 4-week shared distribution instead of a 1-week solo distribution, which gives you savings of over 75% with All Homes Leaflet Distribution!
One thing to keep in mind is that your leaflet campaign is only going to be effective if you have a high-quality leaflet distribution plan and leaflet distribution company like All Homes to partner with. Otherwise, you’re wasting resources sending out the wrong offer, the wrong leaflets to the wrong audience and wrong areas with the wrong leaflet cowboy (and there are many…Beware!).
You can put together a high-quality leaflet distribution plan using your own customer contact info obtained from previous customers, quote requests, sales information or customer service inquiries. This information can help you understand where are the demand areas, what service they look for the most, with this kind of information any decent leaflet distribution company can help you expand those areas to target new prospects based on your best possible leads and current demand.
Leaflet drops for the property maintenance sectors is still a highly effective strategy if employed correctly.
A “blanket” leaflet distribution saturating a selected area repetitively with a company’s advertisement offering to fix up a home with a new roof, paint job, and some new touches here and there is still much more affordable than buying a new house.
Painters can use leaflet distribution to target areas that have older homes. They should target homes that look like they need a pick me up, a fresh coat of paint will work wonders for an older house. A leaflet that has bright colors with houses that have fresh new coats of paint will definitely entice these homeowners to do a facelift on their home. Introduce yourself with a catchy headline on your leaflet that will attract your customers to consider your service.
Along with a new coat of paint, a new roof will make a big difference. When homeowners are looking to replace their roof, they have waited until they possibly cannot wait any longer. That means that replacing a roof is very expensive. When you send out your roofing leaflet, offer a discount that your customers would perceive as a great value and will take advantage of.
Handymen services are always needed. There are always some things around the house that not many people know how to fix. That is when the handyman is summoned! Handymen should saturate their advertisements through leaflet drops in areas with a lot of family homes because those are the target audiences that wear and tear houses the most and they are the ones who need their services over and over again, add customer testimonials to your leaflet for reliability and trust.
All of these contractors can use leaflet distribution to promote their business and affordable services. Take advantage of the effectiveness of this method and increase satisfied customers!
Keep in mind, many homeowners in Ireland have a “to do” list BEFORE the Holidays period arrive.
Homeowners “to do” lists may include:
As you can see, there is no shortage of opportunity to be proactive during the last several months of the Season.
But, if you want to find new customers, secure new contracts, and increase cash flow, you must take action now.
Send your offers directly to local homeowners with Leaflet distribution. Euro for Euro, no other form of advertising delivers a better return on investment.
Remember, if you don’t give customers a reason to call – they won’t.
Let’s work together to increase your sales before it’s too late. The warm weather won’t last forever and now is the time to shout about your services. If you don’t act now, it may be a long Winter.
The All Homes team is here to keep you and your business from freezing this winter, we can help you with planning, design options, printing and targeting methods for a successful marketing campaign this season, but you must act now by Calling Us Today 016237155 or requesting a quote here, our services are very competitive and cheaper than you think!
Hope that you have found this article useful.