All Homes Direct Marketing Tips for 2017: Be Consistent


So far in my quest to help you produce consistently amazing results with leaflet delivery in 2017, I have encouraged you to test and improve your leaflet design,
plan your campaigns in order to save time and money, and, how to convert more leads with follow-up calls.

At All Homes, we also made available a direct marketing resources section on our website, with handy direct mail marketing tips and how-to’s in an attempt to support you through the process of planning, design, print, deliver and measuring your leaflet distribution successfully.

So now, I feel it is time for us to have THE CHAT. It is all good and fine for me to dispense tips & tricks for getting awesome results from leaflet distribution, but I would be negligent if I did not put things as they are, and lay out the truth AS IS for you…

Deliver, Convert, Repeat

In order to succeed, YOU MUST be consistent with your leaflet delivery campaigns.

You may think this is a set-up to get you to order more, but it is not.

You deserve the truth, and the fact of the matter is that consistency has a HUGE impact on response. It’s just the way it is!

I’ll prove it…


First: Individuals Respond to Repetition.

The following statistic from a 2015 study, has become a benchmark in the marketing industry:

  • 2% of sales are made on the first contact
  • 3% of sales are made on the second contact
  • 5% of sales are made on the third contact
  • 10% of sales are made on the fourth contact
  • 80% of sales are made on the fifth to twelfth contact

If you communicate inconsistently with your target audience, you are leaving tons of sales on the table.

How much more quickly would prospects move into the 80% bracket if you simply kept a consistent schedule on your leaflet delivery campaign?
I bet this got you thinking… yep me too!

Second: People Respond to Repetition.

Think about yourself. Do you purchase anything after hearing ONE commercial ONE time?

Whether you are targeting a local area in Cork or smaller pockets of targeted prospects within a larger area in Dublin, consistent leaflet distributions will build your brand/name recognition.

And this brand/name recognition, or “top of mind” status, comes with a very real benefit: more sales.

The effect of brand/name recognition is difficult to quantify. But at All Homes, we have almost two decades of research from clients that proves that consistent leaflet deliveries improve results, and I firmly believe that brand/name recognition and “top of mind” status play a significant role in that success as well.

Hope all of this make sense to you! Please share your experiences and preferences below, about repeated leaflet distributions and its correlation with brand recognition or sales improvements.

If you need help, Call one of our account managers on 016237155, or, if you have questions about how to schedule & plan your leaflet distribution, or you can always visit and submit the contact form.

Our team at All Homes Leaflet distribution is always available to help guide you through planning, design options, printing and targeting methods for a successful leaflet distribution campaign.

Call Us Today 016237155 or request a leaflet distribution quote here

George Oliveira

Full-stack Marketer at All Homes
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