A blog is a great marketing tool, because it provides you with an opportunity to build trust with the prospects who read it.
You can show them that you know your stuff by discussing topics in your industry, and you can allow them to get to know you as people, not just a company.
People want to do business with people, and reading someone’s blog is a very natural way to make a personal connection with a company, sometimes without even realising it.
Once you decide you want to use a blog on your website, you have to figure out what to write about.
The primary focus of your blog should be to offer informative posts to educate your readers about your particular field.
Prospects need a reason to read your blog. If you just write about how awesome your company is they will see it as another form of advertising, and they won’t be a regular visitor.
Your blog needs to appear to exist solely for the purpose of helping your prospects, educating them, giving them helpful tips from an industry expert (that’s you!), etc.
When prospects read post after post containing useful information that helps them in their everyday lives, they connect with your company.
You helped them, so they feel more inclined to buy from you. It also gives you the chance to show your competence and expertise in your field.
Let’s say you’re a landscaping business in Ireland. You can post tips about how to choose the right plants for particular seasons, which plants and flowers create more appeal, etc.
You can also post about observations on what not to do. You can take a picture of poorly done landscaping, and show prospects how its particular flaws could be fixed.
This kind of posts build credibility while making that personal connection with prospects. They start thinking things like, “This business really knows what they’re talking about. I hate doing yard work. I should just let him make my yard the envy of my neighbours.”
You build credibility, a personal connection, and give prospects a reason to come back to your website regularly, all by publishing educational and useful posts that help your prospects in their everyday lives.
This trust makes them very likely to convert into a customer.
Holidays are a great opportunity to get prospects’ attention.
They bring excitement; and you, as a business owner, can turn this excitement into a marketing advantage.
By tying your company, and its products or services, to a holiday you can translate the excitement for the holiday into excitement about your products or services. It takes a little creativity, but it can really make a difference in attracting prospects and making them customers.
Let’s talk about dentists in Ireland for example. You can use Valentine’s Day to talk about the benefits of having teeth whitened or fixed by a professional dentist, as opposed to doing it at home with an over-the-counter kit.
The post could talk about how much you enjoy giving people pearly white smiles for that big romantic evening.
Suddenly, your readers are thinking, “You know what, it would be nice to have my teeth thoroughly whitened by a professional, especially since Valentine’s Day is coming up.”
Bingo. Lead generated. Lead converted.
Holidays are a great way to get your foot in the door, by grabbing the attention of prospects, then connecting with
them on the common excitement of the holiday. All the while you are proving your expertise through an informative post. It’s a perfect formula for marketing success in Ireland and anywhere.
As I have mentioned earlier, a blog’s true value is found in the trust that it can build between your prospects and your company. In order for your prospects to trust you, they have to get to know you.
You can solve this problem by occasionally giving prospects an inside look at your office, as we do with our “tour our Dublin office” section here, or a closer look at the staff. For example, here at All Homes Leaflet Distribution, we like to do “How to” blog posts.
This is a quick how-to article on a small business marketing subject. It helps introduce your prospects to the people they may be speaking to when they call in also.
These posts make prospects more comfortable with calling in to inquire about your products or services.
You could also give them a look inside your office to see how you make the magic happen. If you’re a real estate agent, you could publish a post with pictures of you scouting a housing estate in Ireland.
The post could discuss “Things to look for when you’re in the market for a new home”, and include pictures of you scouting newly listed homes, or putting a “For Sale” sign.
Opening up your company to be as transparent as possible with prospects helps them get to know you; and the more they get to know you, the more they will trust you.
Letting them get to know your staff, and see how you go about your work, will go a long way in warming up the leads that your website (and blog) are generating.
Hotter leads mean more sales, and more sales mean more revenue for your company!
The fact is, a blog gives you the opportunity to generate more web traffic and more leads from online
The simple fact that every post you publish becomes its own webpage means you grow your online presence with each post. This makes it easier for online prospects to find your website in search results.
Hope that you have found this article useful, our team at All Homes Leaflet distribution is always available to help guide you through planning, design options, printing and targeting methods for a successful leaflet distribution campaign.
Call Us Today 016237155 or request a leaflet distribution quote here